Privacy Policy

Introduction

Archetype Labs, Inc. (“Headroom”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

Information We Collect

Personal Information

We may collect personal information that you provide directly to us, such as:

• Name and contact information (email address, phone number)
• Company name and job title
• Account credentials
• Payment information
• Communications with us

Automatically Collected Information

When you use our services, we may automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent)
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send technical notices, updates, and support messages
• Respond to your comments and questions
• Monitor and analyze trends, usage, and activities
• Comply with legal obligations

Information Sharing

We do not sell, trade, or rent your personal information. We may share your information:

• With service providers who assist in our operations
• For legal purposes or to protect rights and safety
• In connection with a business transaction (merger, acquisition, etc.)
• With your consent

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights:

• Access to your personal data
• Rectification of inaccurate data
• Erasure of your data (“right to be forgotten”)
• Restriction of processing
• Data portability
• Object to processing
• Withdraw consent at any time

To exercise these rights, please contact us at privacy@headroom.com.

Data Retention

We retain personal information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We take appropriate safeguards to ensure your information is protected in accordance with this Privacy Policy.

Children’s Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: